Dreamforce

12 Essential Pieces of Small Business Advice

At Dreamforce 2018, the Salesforce small business team asked attendees to share their most essential advice for small business owners. Over the course of four days, we collected more than 1,000 pearls of wisdom. To celebrate National Small Business Week, we’ve distilled those 1,000+ suggestions down to 12 bits of small biz advice. And for fun, we’ve …

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10 Up-and-Coming Instagram Accounts Small Businesses Need to Follow

With all the places to find entrepreneurial inspiration these days, it’s easy to miss some of the best advice. That’s why it’s important to make sure your social feeds are on point when you’ve got a precious few minutes of spare time. We’re here to help! Here are 10 up-and-coming Instagram accounts that offer a …

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New Research: Trends Every Growing Small Business Needs to Know

Great news for any small business looking to get ahead: Salesforce Research has just released the Third Edition Small & Medium Business Trends Report, sharing data and observations from more than 2,000 small and medium business (SMB) owners and leaders from around the world. The research report digs into the challenges and goals of SMB executives, analyzes how …

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5 Things Businesses of All Sizes Can Learn from Marie Kondo

Marie Kondo’s name is on everyone’s lips these days. Thanks to her book The Lifechanging Art of Tidying Up: The Japanese Art of Decluttering and Organizing and popular show on Netflix, Goodwill centers all over the country are overflowing with donations as housecleaning becomes a national phenomenon. But although my pantry now looks spectacular, Kondo’s …

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Steps SMBs Can Take to Make Sure Their Culture is Built to Scale

There’s nothing more important to businesses of any size than being intentional about creating a workplace culture that will attract, engage, and retain the talent you need to fuel your growth. For small or midsize businesses (SMBs), culture building is especially critical because it sets the foundation for future success. This year at Dreamforce, I …

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CEO Insights: 5 Entrepreneurial Tips for Newbies

Y’vonne Ormond is CEO and Founder of 5P Consulting, a business transformation consulting firm that aims to improve business productivity through process and technology. 5P Consulting currently uses Salesforce Essentials as its CRM solution. We sat down with Y’vonne to hear her inspiring story of building a small business, learn what advice she has for other entrepreneurs, and …

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How the Ability to Overcome Challenges Shaped One Woman’s Career

Sylvie Mwila-Jonath blazed an unconventional trail to her current position as Head of IT for Torani. Born and raised in the Congo — a place where women have traditionally been expected to marry, stay at home, and raise a family — Sylvie initially dreamed of becoming a doctor. Unfortunately, after a year and a half in medical …

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TONL Offers Diverse Stock Photos to Promote Inclusion

Representation matters. That’s more than just a hypothesis; it’s the value proposition on which Karen Okonkwo and Joshua Kissi based their new business. Karen and Joshua met through a friend, connecting easily as entrepreneurs and first-generation African immigrants. At the time, Karen ran a blog — among other things — and often lamented about how stock …

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This Solopreneur CRM Powers Scott Wilson’s Business to Success

Scott Wilson is the Founder and CEO of thatsoftwareguy.com, an independent ecommerce software company that uses Salesforce Essentials, Salesforce’s CRM built for small business. A lot of things in life “just happen.” Some call it a coincidence. To me, it’s meant to be. My journey as an entrepreneur  — along with my journey discovering Salesforce — were …

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We Have to Humanize Technology

The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.” What Rajeev Chandrasekharan is talking about is Verizon’s push internally to modernize the customer experience and to make it less frustrating. The Verizon Business Markets CIO says that they are modernizing and becoming more customer-centric with the …

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How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head of Digital Brand Commerce at addidas, says that “The beauty is with digital is we can create relationships at scale.” The company is reaching out and connecting with …

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