Dreamforce

Small Businesses Distinguish Themselves on Customer Experiences They Offer

As part of the Dreamforce event, Salesforce announced Salesforce Essentials, a new entry level platform for small businesses new to CRM, as well as a new partnership with Google, which sees two companies integrating their platforms for sharing important information to provide a fuller look at customer interactions taking place across their offerings. Marie shared […]

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“Listen to Your Grandma” and Other Advice from a Successful Entrepreneur

We at Salesforce recently caught up with Bettina Hein, Founder and CEO of Pixability, a video ad buying and marketing platform. A serial entrepreneur, Boston-based Hein has built successful technology companies in the United States and in Europe. Hein will be sharing her entrepreneurial expertise at Dreamforce in two sessions on Wednesday, November 8, 2017:

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9 Ways to Give Your SMB Employees the Training They Want

Online training is a win-win. Of course it’s wonderful for companies — especially small businesses — who want their people to upgrade their skills and expand their thinking. But the real winners are the employees, who now have a rainbow of colorful training opportunities available to learn any skill, keep up with trends, and add

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3 Reasons a CRM Just Became a Must-have for SMB Sales and Marketing

The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is driving revenue. The problem is they use different yardsticks to measure their success along the way. Sales has specific quotas for deals closed and dollars earned. Marketers, on the other hand, use

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Automation Crucial to Growing Your Small Business

There’s a tale of two small businesses. They’re the same type of business with one big difference. One is growing and another is stagnant and making more work for itself than it’s worth. The reason for that big difference: automation. That’s the gist of the new Small and Medium Business Trends Report from Salesforce. Salesforce

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