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Keeping Up in the Digital Marketing World

A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the.

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Ways to Gain Competitor PPC Insights

During a recent dive into an auction insights report for one of my clients, I noticed that one of.

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Building an In-Platform Facebook Funnel

Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps.

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Using the Facebook Campaign Budget Optimization Tool

A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having.

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What it Means to Provide Value as a Digital Marketer

Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in.

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Amazon Seller Central & Vendor Central Campaign Manager Updates

Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising.

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Drift Chatbot Expectations & Marketing Ideas for PPC

A few weeks ago, I got a disturbing message from Google notifying me that thousands of my client’s ads.

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Updating Bids and Monitoring Changes with AdWords Scripts

July 19, 2018AdWords scripts are a great tool for managing bid adjustments. In previous articles, such as Automating Bidding.

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