E-contact strategy

Lack of integration resulting in marketing funnel friction

Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion […]

Use smart messaging apps to enrol more university students

Artificial Intelligence, Artificial Intelligence (AI) for marketing, chatbots, E-contact strategy, School / Good To SEO

Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of total US jobs could be lost through automation. But fear not, when it comes to

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