Google’s latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram’s in-app checkout launches in the US and LinkedIn’s new advertising features Read more about some of the biggest and most important stories in the marketing and advertising industries with our latest […]
Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new
As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15
When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments get so wrapped up in hitting goals and increasing conversion rates that they forget about
How to actually build relationships with your customers Read More »
Chart of the Week: 36% of people have used visual search and over half say that visual information is more important than text when shopping online Over a third of people have used or performed a visual search, according to new research from Intent Lab. A total of 36% of survey respondents said they have
Chart of the Week: 43% of brands strongly agree that voice ordering offers e-commerce brands a big opportunity The majority of e-commerce brands view voice ordering as an opportunity rather than a threat, suggesting that e-commerce companies should start to look at incorporating it into their future sales strategy. According to Feedvisor’s new survey, 43%
69% of e-commerce brands see voice ordering as an opportunity Read More »
Keeping new customers satisfied is compulsory if you are to have any chance of turning them into regular customers As an e-commerce business owner, you probably understand the important role that “trust” plays in converting first-time visitors into paying customers. This set of visitors would never complete the checkout process if they find anything that
4 ways to build trust with your new e-commerce customers Read More »
Chart of the Week: 53% of traffic to online stores comes via mobile devices, but this translates to just 32% revenue While the majority of people browse sites via a mobile device, it seems that the majority of purchases are still made via desktop. According to Wolfgang Digital’s KPI Report 2019, 53% of traffic comes
More people browse on mobile but buy via desktop Read More »
While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want Growing an e-commerce business and generating new customers on a consistent basis is not just about knowing how to market your business
How to develop a customer acquisition strategy for e-commerce Read More »
Any retail brand with a digital presence should use this three-step process to develop an Amazon advertising strategy In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has its own system: the Amazon Standard Identification Number (ASIN). Product detail pages (or ASIN pages) are prime
Amazon’s ASIN targeting feature will take your ad strategy to the next level Read More »
