Boohoo braved the storm that was Christmas 2018. Amid the worst retail sales for the period in a decade, the Boohoo group (which also owns PrettyLittleThing and NastyGal) reported 44% overall growth in the last four months of the year. So, why is Boohoo succeeding while others – even the mighty ASOS – are flailing? […]
12 clever ecommerce features and strategies that drive sales – Econsultancy Read More »
Over the past few years there has been a monumental shift in consumer behaviour towards luxury goods. The change in paradigms of how people consume content and shop has particularly been shaped by the power differences in generations. Young affluent consumers are increasing in numbers and, with it, the way in which they shop for
How can luxury brands create a progressive digital strategy? – Econsultancy Read More »
To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more. Let’s dive in… Refuge publishes poems to highlight domestic abuse in Christmas campaign Read this poem from start to finish and it depicts a family’s happy festive
The best social stories & campaigns from December 2018 – Econsultancy Read More »
From smart speaker and QR payment penetration in Korea, to soaring tech wages in Japan, we saw some interesting stats last month in Asia Pacific. Remember that Econsultancy subscribers can get access to our Internet Statistics Database with plenty more data within. Enjoy! Forty percent of South Korean households predicted to own smart speaker in
The best Asia-Pacific digital marketing stats from December 2018 – Econsultancy Read More »
The Econsultancy blog will be winding down until January 2nd, when we’ll be back with a renewed resolve to bring you only the most useful marketing insight and even less puffery, padding and hype. If you need something to read whilst your family watches an underwhelming TV premiere, check out the top 25 Econsultancy blog
Happy Holidays from Econsultancy, see you in 2019! Read More »
Agile marketing may have initially seemed like a fad, but its persistence is proving otherwise. Begun as a ‘call to arms’ at a SprintZero event in 2012, agile marketing was later formalized in the Agile Marketing Manifesto shortly after. The agile marketing values are reasonably straightforward: Validated learning over opinions and conventions Customer focused collaboration
Fad or fixture? The future of agile marketing in 2018 Read More »
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In an effort to drive sales this holiday shopping season, major retailers with brick-and-mortar footprints are increasingly altering their offline strategies. For example, in the run-up to the biggest sales period of the year, Walmart, Target and Kohl’s have all launched mobile checkout offerings that allow employees to speed the process by which customers pay
To drive sales, retailers are changing their brick-and-mortar strategies Read More »
This year, for the third year in a row, Google has opened up physical pop-up stores in a bid to encourage consumers to connect with its products in new ways. Named “Google Hardware”, the two pop-ups opened up in New York and Chicago on October 18, and will be around until December 31. Coincidentally or
Google’s new “Hardware” store is forging bonds with shoppers Read More »
Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by step guide to help you start and enhance your personalisation journey, including: The types of data you need and how to collect it. Ideas for building targeted campaigns that will resonate with customers. The importance of real-time relevance in driving personalisation.
