Edelman Trust Barometer

How To Use Employee Appreciation To Make Your Business Better

Does the company you work for care about you? Beyond doing your job, do you feel valued for your role in the organization? I ask because:How you feel about these issues are key to employee appreciation. From a business perspective:Employee appreciation goes beyond “Good job!” and “We care about you” lip service. Rather, employee appreciation …

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Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number. When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless. Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations. Recently, Pi and circles gained traction as memes …

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2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management, …

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2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t …

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How To Build Content Marketing Trust: 3 Tactics [Research]

Customer trust has eroded. No surprise with fake news claims and diminished ability to assess media reliability. This reduces your ability to reach your audience and get them to pay attention to your message. Even worse, 70% of customers make buying decisions based on online information. This means that your content marketing is key to …

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What The First Facebook Usage Decline Really Means For Your Marketing

Worried about the first Facebook usage decline as reported by Edison Research? Of course you are—as a marketer, you pay attention to major Facebook shifts including Facebook’s organic reach decline and the impact of Mark Zuckerberg’s announcements earlier this year. Facebook is one of the top global marketing-media-technology companies known as FAANG (Facebook, Amazon, Apple, …

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