Email and eCRM

You don’t need a single customer view, you need a practical customer view

Customer Data Platform, data and analytics, Email and eCRM, single customer view / Good To SEO

By using data your marketing can be smarter, faster and messages more relevant. This explains the current interest in customer data platforms (CDPs). I am a big fan of the idea of a CDP to bring together and make the best use of our data – and the story goes that we can create a single […]

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The best digital marketing stats we’ve seen this week

We’re diving into September with a top-notch roundup of stats. This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more too. Let’s get down to business. Over half of teens are influenced by ethics when buying a brand According to