email campaign

How I got 80% open rate in my email outreach campaign

The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox.  With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five …

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8 Ideas for Compelling Emails to Send During the Holidays

Email should form a part of every business’s local search marketing strategy. Return on investment from email has continued to grow: $40 for every $1 in 2017. The holidays are an especially important time to send emails. It’s your chance to remind customers of your brand when they’re in a buying mood and offer incentives to encourage …

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How to Set and Achieve Monthly Sales Targets

Top sales performers are those who achieve or exceed their targeted sales goals. With everything a value-added reseller has going on between juggling their clients and looking for new prospects, it can be difficult to hit sales targets every single month. Why is it that resellers fall short of their goals some months? On closer …

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Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content …

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