email campaigns

11 Essential Metrics to Measure Your Email Campaign’s ROI

[ad_1] Email marketing is often praised for its high return on investment, so it’s no surprise that so many brands focus their attention on this channel. However, like any other marketing effort, it’s important to have a solid process in place for measuring email success. To help you better understand the results your email campaigns are generating, we asked …

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When’s the best time to send your email newsletters? – Email Marketing – SMTP services

[ad_1] If you send marketing emails to your customers, you’ve probably already asked yourself this: when’s the best time to send my newsletter? The time you schedule your emails determines how well your opens and clicks will be. And there are a lot of factors at play when deciding the best time to send your …

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How AI Helps Add Personalization to Your Email Campaigns

[ad_1] Despite the fierce competition from other marketing channels, e-mail marketing remains a crucial marketing tool for businesses large and small that lets them communicate with prospects as well as current customers. The key to great e-mail marketing is crafting content that people actually want in their inboxes and that speaks to each customer separately, …

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What Your Email Data Says About Your Customers

[ad_1] There is no shortage of data available about e-mail marketing — both from your own campaigns and collective research done by e-mail providers and marketing brands — so why do only 29% of marketers measure the ROI of their e-mail campaigns? Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies …

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