Email communications strategy

Only 37% of personal emails are considered “useful”

Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research from Adobe. Personal emails have seen the biggest drop since 2016, in terms of minutes spent checking them, following a …

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Getting the most out of your email marketing campaign [Infographic]

Should you sneak marketing into your newsletter? Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. [Image Source] It’s popular because it works. As long as you can get your message to the right person, and you can convince them to open …

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4 essentials of an effective email localization campaign

Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon. Today, most …

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How to maximize your email marketing ROI in 2019

Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. Email marketing is …

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The ‘GDPR effect’ on email marketing – was it all worth it?

The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. In particular, 2018 saw a number of significant changes to this landscape, not least the …

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Emerging email marketing trends to survive in 2019 [Infographic]

More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email …

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How to leverage personalization for effective email marketing [Infographic]

62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer The personalization of emails is not just limited to sending emails to your customers addressing them by their first names – it’s so much more than that.  You can use personal information like their date of birth, full …

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Enhancing email marketing performance with artificial intelligence

Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected through several cases of trial and error. The idea of automation streamlining the marketing process …

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Email Marketing for EVERYONE: Designing an accessible User Experience

The way you design and code the emails can either create barriers or remove them Emails are getting more and more popular with each passing day. However, it still needs work to make email marketing an inclusive place that everyone can use and understand. The way you design and code the emails can either create …

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Capture more abandoned carts with this email sequence

Recapture the attention – and transactions – of your e-commerce cart abandoners Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even more surprising, most website owners don’t follow up with these visitors in any way. This lack of follow up represents …

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5 essential automated email campaigns for lead nurture strategies

Send the right message, to the right person, at the right time: Automating your campaigns Automated campaigns are the backbone of a successful email marketing strategy; campaigns that are set up within your email system and send automatically based on specific rules. In this blog post, we will cover 5 automated campaigns to consider as …

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