Email creative and copywriting

Email subject lines optimization hacks for better open rates

It’s crucial you choose your words wisely, especially when you are crafting an email subject line. Staying on top of all the emails you send — whether they’re automated or one-shot kind of emails — can be tricky, especially when you don’t have enough time to engage with all of them and update them regularly. …

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Email signatures that drive conversions

Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send. Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if …

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Conjuring up the future with email design trends 2019 [infographic]

Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years As we are well into the New Year now, the entire email fraternity is looking forward to some exciting advancements in emails. Email has remained the workhorse of visual and interactive marketing and …

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Want people to read your newsletters? Work on your subject line

Chart of the Day: Why people aren’t reading your emails but are still subscribed to them The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come back, meaning enticing offers, discounts, and sales are constantly being thrown at them. As a …

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