Your email list is priceless, which is why you need to build it up and increase your audience Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re not wrong. With an average return on investment of more than $40 for every $1 […]
Are some businesses killing their ability to communicate with customers due to GDPR? GDPR has certainly kicked up a storm in the last few months within the EU. If you haven’t heard about it, or do not know what it is at this time, then I would either be surprised or worried. The concern to
Do businesses need to renew subscription with customers for GDPR? Read More »
A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus specifically on using
6 top tips on how to grow your subscriber list using pop-ups and lightboxes Read More »
Optimize your site to increase your email lists and generate more leads Amazing, isn’t it? In spite of being pronounced dead more than once, email continues to drive the biggest growth for online stores and businesses alike. Heck, it actually seems to be performing better and better every year. The latest data published here on
How to Optimize Your Site to Collect the Most Email Addresses Read More »
Learn how to shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data Email marketing has long been a cornerstone of any successful eCommerce operation, and, in much the same way, where email campaign segmentation and hyper-personalization were once considered optional, that is no longer
5 Essential, Pre-Built Segments to Hyper-Personalize your eCommerce Emails Read More »
Our recommendations and reviews on email marketing broadcast software options Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing and sending Enewsletters. Today, email services are far more sophisticated when I first became involved
2018 Email marketing and Enewsletter systems and software reviews Read More »
Chart of the Day: Inactivity Managment What is inactivity in email data management? Your email marketing platform tracks all activity relating to your email marketing, including opens and clicks. It also tracks clients who have not interacted with your emails. Different platforms also rate inactivity differently, for instance, some may class opens still as non-activity because
How long do you wait till you trigger a re-engagement campaign? Read More »
