Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety of features designed to benefit their SMB customers. Known for its affordable (or free) email marketing service, Mailchimp is also launching tiered pricing for the new platform. “For more than two […]
Mailchimp set to launch full-service marketing platform Read More »
“One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the conference discussed how their teams are working to foster personalized connections with customers through technology stacks. It also was refreshing to hear that I’m not alone and no one has achieved truly
5 steps to move closer to one-to-one personalization Read More »
In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they realized that milkshakes were serving completely different roles for different kinds of customers. For some customers, a milkshake was a tool for calming their kids down. For
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an enterprise. The solution, announced Monday, aims to provide agile functionality and analytics to global marketing teams for account-based marketing efforts. The tool leverages Pardot Einstein, Salesforce’s AI, seeking to help sales and marketing teams
Salesforce announces Pardot Business Units for enterprise marketers Read More »
It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to the game. Nearly 56% of emails are now opened via a mobile device, which means we’ve been living in a mobile-first world for quite some time. The overhead associated with managing
Here’s why you need to make sure your email design is mobile-first Read More »
As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think about your subscribers, and deliver the brand promise that got you the acquisition in the first place.” That means you’re offering relevant communications every time you send an email. As
Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the brand gets, the more it runs the risk of creating distance – oft-times literal distance – from the customer. Achieving scale is hard and means putting systems in place that can
Think global but send hyperlocal email communications Read More »
As an email marketer, you may be feeling the post-holiday lull as 2019 starts to take shape. After a period of high subscribe rates and massive online sales, you might be left wondering how to avoid a drop in your email metrics as the excitement winds down. If this sounds familiar, you’re not alone. My
Unconventional email themes can improve engagement with the right approach Read More »
We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, email is the life line between brands and consumers — transactional email helps close the loop on user-initiated transactions, thus limiting the amount of time both parties need to spend tying up loose
Email trustworthiness: Here’s how to avoid looking like spam Read More »
The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of
How to make your emails shine bright during ‘Gray November’ Read More »
