email strategy

How To Connect Website Personalization To Your Email Strategy

Email Marketing, email strategy, News, personalization, SEO BLOG, website personalization /

At AB Tasty, we’re big believers in the benefits of personalization for marketers – more specifically, of website personalization. Borrowing from ConversionXL, website personalization can be defined as “… the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel”. For an e-commerce site, this might […]

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Newsletter Creation: A Step-By-Step Guide

email analysis, email strategy, News, newsletter, newsletter design, newsletter subscription, SEO BLOG /

“How do I create a newsletter that works?” this is one of the most common questions that we are asked as an email marketing software. At first impact, the topic of newsletter creation may seem to be one of the easiest elements of marketing: you open an email programme, write up your text, choose your

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6 Simple Steps To Make Your Valentine’s Day Email Campaign A Success – Email Marketing – SMTP services

Email design, Email Marketing, email strategy, Marketing Strategy, News, segmentation, SEO BLOG /

It always seems like as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner. While you’re trying to decide if you really need that adorable giant teddy bear, your customers are

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Email Campaign Ideas To Test In The New Year

Customer engagement, Email Marketing, email strategy, Marketing Strategy, News, SEO BLOG /

Since 2018 is already in full swing, and we’re totally confident that you haven’t dropped any of your New Year’s resolutions yet, why not add one more into the mix? We’ve already told you about the exciting trends we expect to see in an email this year, but how are you going to make 2018

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7 Deadly Email Sins You Need To Avoid – Email Marketing – SMTP services

Email, email best practices, Email design, Email Marketing, email strategy, News, SEO BLOG /

Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the seven deadly email marketing sins that might arise in your

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Event Email Marketing Campaigns – Tips For Optimization

email best practices, Email Marketing, email strategy, Marketing Strategy, News, SEO BLOG /

For event marketers, email is an integral part of the overall strategy. In fact, studies show that 40% of marketers believe email marketing to be the most effective channel for event promotion. Stats like these prove that email marketing is still very much alive. The challenge for event marketers is to craft an email strategy

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A Marketer’s Guide to the Best Time to Send Email

Email, email best practices, Email Marketing, email metrics, email roi, email strategy, SEO BLOG /

Anyone who’s ever Googled “best time to send an email” knows that there’s a ton of information available on this topic. The problem, for those of you who’ve managed to avoid this particular rabbit hole, is that the many studies on optimal email send times all seem to reach different conclusions. Some recommend sending emails

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