email writing

8 Top Brainstorming Techniques to Help You Write Killer Emails

I can’t think of anything to write. That’s one of the top reasons we hear from customers about why their email marketing went stagnate. They just run out of ideas or topics to write about. So instead of sending a lackluster email, they don’t send any at all. Even pro writers come up with major …

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Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018

Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong. …

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Why Every Great Marketer Should Send a Personal ‘Story Email’

Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive. Quick quiz: Which one is more effective? Option A: There’s an …

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I Sent Only 100-Word Emails for One Year and Here’s What Happened

Last year, my wife Lindsay and I launched a writing experiment together. As busy parents trying to raise two young girls, we wanted a way to capture our thoughts and reflect on life rather than just watch it pass by. We decided to send 100-word emails three times a week for one year straight. Why …

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Speed Up Your Email Creation with AWeber’s Drag & Drop Email Builder

Digital marketing is always evolving. So there are often shiny, new tools out there like text-message marketing, social media retargeting and live video apps. But amidst these newer channels, email marketing continues to be a relationship-building, time-saving, profit-maximizing, product-selling machine! To be successful in email marketing, you need something to write (we’ve got a free …

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5 Marketing Experts Share Their Top Email Writing Tips

You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with …

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