employee advocacy

Amazon’s FC Ambassadors embarrassment proves the importance of authenticity in employee social media – Econsultancy

Facing growing scrutiny of its business practices and associated negative headlines, Amazon last year launched a program called FC Ambassadors. The concept: have rank-and-file employees tweet in defense of the company, particularly its warehouse working conditions, compensation and benefits. At the time, I called FC Ambassadors “bad social media strategy” and wrote: “…the problem is …

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How To Use Employee Appreciation To Make Your Business Better

Does the company you work for care about you? Beyond doing your job, do you feel valued for your role in the organization? I ask because:How you feel about these issues are key to employee appreciation. From a business perspective:Employee appreciation goes beyond “Good job!” and “We care about you” lip service. Rather, employee appreciation …

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The 4 Key Reasons For a Strategic Employee Advocacy Program

When done correctly, employee advocacy is one of the best assets any business can use to exponentially expand the reach of the company on social media and to cultivate a more positive brand image. Yet, this is only a portion of how an employee advocacy program benefits your company and brand. There are tons of …

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4 Tips for Developing Employee Advocacy in Your Business

4 Tips for Developing Employee Advocacy in Your Business Social media is often seen as something to be managed by the marketing team. They might set up a Facebook page or a Twitter profile and use it to promote the business. This can certainly help you generate some brand awareness online, but is this one-to-many …

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How to Turn Non-Marketers into Awesome Social Sellers

How to Turn Non-Marketers into Awesome Social Sellers It’s not strictly marketing and it’s not strictly sales. We’re talking about social selling; that new hybrid discipline that is becoming increasingly important for so many brands. At the bottom of this trend is a simple truth: Your marketing team and your sales team are both trying …

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Is your employee advocacy program optimized for performance?

Employee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are willing to share your content and post about how awesome your products are. There’s simply …

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