Enewsletter marketing

Exploring the world of email automation from the buyer’s perspective [Infographic]

Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time to the right person and increase your conversions. Sending personalized messages manually to the hundreds […]

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4 B2B newsletter examples to help you with engagement

A well-planned B2B newsletter makes sure your customers always remember you Enewsletter writing is hard – particularly as you don’t really get a great deal of feedback as to what works and what doesn’t. The only guidelines email marketers can work off are engagements and clicks – but this metric varies depending on what vendor

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