Social media can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand. However, with so many different platforms available and heavy competition on all of them, it can be difficult to set your brand apart […]
What better way to display your brand’s human side to your customers than to showing the people behind your company? The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the
10 Facebook Live Tips: Before, During & After a Broadcast Read More »
“Oh man, did you see that video? Let me pull it up for you.” It only takes a few seconds of being online before you’re face-to-face with video content from YouTube. This rings true whether you’re scrolling through your Facebook feed or you’ve been sucked into a loop of trending viral videos. Don’t let the
Think fast: do you know who’s your target audience? Most marketers would love to respond with a resounding “Yes!” or “Of course!” Unfortunately, many brands struggle when it comes time to define exactly who they’re trying to reach. The result? A marketing strategy that’s all over the place and an audience that’s not exactly engaged.
There’s a lot of hype around video content right now and it will get even bigger in the near future. We have platforms such as Facebook, Snapchat, Instagram, and Periscope that are pushing video content towards the user more than ever – not to mention YouTube which, of course, is humongous (second largest search engine).
Top 5 Reasons Why Your Videos Are Not Performing Well Read More »
If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop. Instagram’s own press release talked about favoring the moments you care about most, much like
In the fourth installment of our new series, #NoTwoDays, we examine the day of fellow marketer Sergio Perez, Senior Digital Marketing Manager for international restaurant franchise Johnny Rockets. Whether he’s meeting with franchise partners, building out a national digital strategy or solving the world’s burger problems, this is a (edited for clarity) day-in-the-life look through
A Day in the Life of Sergio Perez of Johnny Rockets Read More »
How many times have you heard a colleague, client or marketing talking head say it: “Organic social is dead.” Sure, social media channels are crowded and it can be increasingly difficult to break through the static and get your customers’ attention, even if you’ve acclimated to the platforms’ ever-changing algorithms. As your brand’s reach shrinks,
Organic Social Isn’t Dead, It’s Just Called Engagement Read More »
Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions. Marketers commonly encounter these two terms, but not everyone knows and understands what makes each metric so important. Many understand the
Reach vs Impressions: Know Your Engagement Terms Read More »
The majority of homebuyers go online for their search, but what makes social media and real estate marketing such a pair for agents? According to one study, 94% of millennials and 84% baby boomers used various sites to search for their future home. To add to it, these homebuyers are definitely using social in their
15 Real Estate Marketing Ideas to Win Clients on Social Read More »
