EnterpriseCRMNews

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

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“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of […]

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Every Digital Transformation Begins and Ends With the Customer, Says Salesforce CEO

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“Every company is going through a massive digital customer transformation,” says Salesforce CEO Marc Benioff. “When you see this transformation happening it’s just incredible to watch. I mean this is as big as Y2K was for the tech industry. Every company is going through it. Every one of these major transformations is exactly that, it

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If You Don’t Provide a Great Customer Experience You Won’t Survive, Says Zendesk CEO

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“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive. I think

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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

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The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and

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Every B2B and B2C Company Is Becoming a B2B2C Company

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Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready

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6 Ways to Achieve Great Employee and Customer Engagement

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There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.” Andrew McMillan, a leading customer experience expert, recently discussed

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We Are Just at the Dawn of the Fourth Industrial Revolution

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“Our customers, they’re betting their business on us,” says Salesforce co-CEO Keith Block. “They’re disrupting their business models. They’re reinventing themselves leveraging our technology. They want to know that we have a trust-based relationship. At the end of the day, it is all about trust.” Block says that we are just at the dawn of

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Cross-Media Campaign Execution is a Pain Point for Media Companies

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“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder it gets.” Susie Hedrick, SVP Sales, North America at WideOrbit, recently discussed the challenges of

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Have Sales Conversations that are ‘Authentic at Scale’

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Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to have genuine authentic communications with customers and prospects. Matthew Bellows, Founder & Chairman Of The

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Incredible Wave, Global Phenomenon of Digital Transformation

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Cloud adoption is just in the very early days says Salesforce co-CEO Keith Block. He says that over the last few years we’ve been in a perfect storm of cloud and mobile and data science and artificial intelligence coming together that have given companies the opportunity to reinvent themselves and reinvent their business models. Block

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