Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer experience and all of the digital marketing for Mattel products that are sold through the Walmart.com channel. Wollman was interviewed at the eTail Conference by Tammy Everts, Senior Director of Research at SOASTA, now part of Akamai. How do you deliver the […]
How Mattel Optimizes Marketing on Walmart.com Read More »
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have opened the door to competitors stealing (or buying) your brands traffic and business. Puneet Vaghela, Head of Paid Search at PHD UK, a global communications planning and media
The Challenges of Brand Search and PPC Read More »
Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015. On average, users spent 35 minutes of that time on Facebook alone. In the past view years, the consumption of
Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos Read More »
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video on YouTube with Google Search. Nicky Rettke, YouTube Group Product Manager for Video Ads spoke to an audience at Search Marketing Expo 2018
How to Harness the Combined Power of Search and Video to Increase Ad Conversions Read More »
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them. So what words have the most power to get people interested in what you have to offer? 7 Words That Will Grab the Attention of Your Customers
7 Most Attention-Grabbing Words to Use in Your Online Marketing Read More »
The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact these campaigns have on their business remains a challenge. A 2015 CMO survey underlined
Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know Read More »
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for the Podcast Advertising Revenue Study for the second year in a row, stated that 2017’s
US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year Read More »
Apple co-founder Steve Wozniak announced that he has quit Facebook after deactivating his account on Sunday. He cited growing concern for the lack of privacy and security on the social media platform in the wake of its recent scandal. He hopes that his departure from Facebook will encourage others to follow suit and rethink how
Steve Wozniak Bids Facebook Goodbye, Deactivates Account Read More »
PayPal is venturing into new territory. The online payments company is reportedly set to offer traditional banking services to their consumers. Features like debit cards, direct deposit paychecks, FDIC insurance, and other financial services are expected to be introduced in the first half of 2018. What makes PayPal’s move more interesting is the fact that
PayPal Ventures Into Banking, Targets Customers Who Don’t Have Bank Accounts Read More »
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics
Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads Read More »
