Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. Some customer acquisition methods are more effective than others. For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal […]
How to Use Engagement Marketing to Acquire More Customers Read More »
Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. For the longest time, the story of e-commerce has been one of online versus offline, physical versus digital, brick-and-mortar businesses against the rising tide of online businesses. Although it’s true that more and more
How to Use Event Marketing to Generate Leads & Close Sales Read More »
Experiential marketing can end up feeling like a PR stunt, with many brands guilty of creating flashy but ultimately forgettable brand activations. In contrast, the very best examples of experiential marketing tend to include an element of education, whereby consumers are able to learn about a brand or its product (plus the value of it)
Four of the best conceptual experiential marketing examples from 2019 – Econsultancy Read More »
Why do we choose to go to a live concert when we can listen to the exact same music at home? What’s the difference between watching a sports game in the stadium versus watching it live on TV? In a word, it’s the power of experience. There’s just something viscerally different about participating in a
Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways. So, what are the trends
Four trends driving experiential marketing in 2019 – Econsultancy Read More »
Great marketing creative is always popular on the Econsultancy blog. Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. Inspired by Iceland Promote Iceland’s website, Inspired by Iceland, and its accompanying campaigns since 2010 (the year of eruption) have been a joy to interact with. At
10 examples of great travel marketing campaigns – Econsultancy Read More »
Experiential marketing, what is it good for? The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more
Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million. While it’s true that
Four Halloween-themed activations from FMCG brands Read More »
In San Diego, there’s a taco shop on every corner—you think I’m exaggerating, but I’m not. And while every San Diegan has her go-to shop for the city’s famous fish tacos, most of the shops look the same: Bars on windows Bright colors Maybe a sombrero or sarape hanging on the wall Decor is background noise
This Wrestler-Themed Taco Shop Understands the Value of Customer Experience Read More »
