explainer video

How to Research Your Audience Before Producing an Explainer Video

So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just …

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7 Ways Video Helps Inbound Marketing

Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is …

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