Explainer videos for marketing

Common video marketing mistakes to avoid

Video marketing is no longer something to ‘dabble in’ if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever Video consumption is on an upward trend and […]

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3 content marketing videos every brand should create

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer

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Video content for marketing is more important than ever

Chart of the Week: Most marketers say that video content as a marketing tool is becoming more important and more are reporting greater satisfaction in its results We all know that video content is effective and resonates well with an audience. In fact, for the fifth row in a year, marketers have said that video

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7 mistakes you should avoid when making an explainer video

Plus examples of what make an effective explainer video Oscar Wilde used to say that experience is the name we give to our mistakes. However,  you don’t need to be as seasoned as good ol’ Oscar to know that. When it comes to video marketing, you can’t afford to make those mistakes in the first

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