Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced verified profiles for businesses to establish their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook is giving businesses a way to kick-start conversations with customers on […]
Facebook ads can now link to brands’ WhatsApp accounts Read More »
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s
Facebook’s pre-roll ad test will only run in Watch, not News Feed Read More »
Tell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those options can be used to discriminate against people. First, some backstory. A little over a year ago, Facebook came under fire for enabling advertisers to skirt federal housing laws and use its quasi-racial ad-targeting
Facebook halts advertisers from using targeting to exclude racial groups Read More »
One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to communicate with them in different ways. And previously, there
What you need to know about Facebook’s new ad transparency Read More »
Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make it easier. On Tuesday, Facebook rolled out new features to lower the barrier for brands to advertise internationally. The four new features span an option to streamline campaigns aimed at
Facebook makes it easier for advertisers to reach people internationally Read More »
Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while
Facebook refunds advertisers for mobile video ads played out of view Read More »
What marketers need to know from Facebook’s Q3 2017 earnings report. Please visit Marketing Land for the full article. Source link
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown Read More »
There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small businesses (SMBs), which represent more than 95 percent of all US businesses. But the market is mostly opaque to these small companies. There’s almost no place that SMBs can turn to get objective information about
Amazon gets top net-promoter score among SMB vendors according to survey Read More »
If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to
E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip Read More »
Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only ad
Facebook opens Collection ad format to Dynamic Ads for Travel campaigns Read More »
