Facebook: Advertising

First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: News Feed, Facebook: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a Custom Audience list uploaded by the advertiser. Now, users can also see when a Custom Audience list is uploaded and if the advertiser worked […]

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

Amazon, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Facebook: Instagram, Google: AdWords, Google: Display Advertising / Good To SEO

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to

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Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Legal, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all

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Marketers say they’ll adapt to a changing Facebook

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Interviews, Legal: Privacy, Social media marketing / Good To SEO

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want

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Facebook to replace relevance score with 3 new metrics in April

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how

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Expect more Instagram branded content ad opportunities in 2019

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform. Why you should care Brands on Instagram have long been cultivating relationships with

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

A-From MTT, Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, marketing automation, Marketing Tools, Marketing Tools: Social Media / Good To SEO

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should care For Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to

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Facebook Showcase offers upfront ad buys against premium video content

Channel: Video, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the

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Facebook testing new Ads Manager interface

Channel: Social Media Marketing, Facebook, Facebook: Advertising / Good To SEO

The campaign level view in the revamped Facebook Ads Manager interface. Screen shot: Duane Brown, Take Some Risk, Inc. Facebook has a new spin on Ads Manager that it has started previewing to advertisers. What’s changing? Last week, word started to get out that Facebook has a new version of Ads Manager in the works.

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Reports: Instagram advertisers stay loyal, keep spending more

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to reports out this month. Kenshoo’s recent digital marketing report showed the Facebook-owned app saw 120 percent increase in ad spend year-over-year during the fourth quarter of 2018, and was up 43 percent over third-quarter results.

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