Facebook: Insights

Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Insights, Facebook: Instagram, Facebook: Marketing, Facebook: Pages, Social media marketing / Good To SEO

New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite. Instagram account analytics and advanced analytics for Facebook Pages, the company announced Thursday, will be rolling out over the next several months and available via the Facebook Analytics dashboard. Instagram account analytics. The new Instagram account […]

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Facebook Attribution now available to all advertisers

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Insights, Facebook: Marketing, Facebook: Mobile, Facebook: News Feed, Facebook: Pages, Facebook: Video, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” Why marketers should care The free tool is powered by

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Facebook is combining website, app, offline purchase data into one view for advertisers

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Insights, Facebook: Marketing, Facebook: Mobile, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting across the channels. As part of this measurement update, Facebook announced it is adding to the list of actions advertisers can track across their websites, apps and offline channels. Website, app and offline cost metrics

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Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Amazon, Augmented & Virtual Reality, Channel: Retail, E-Commerce, Facebook: Insights, Google, Marketing Tools: Analytics, SEO BLOG, Sponsored Content / Good To SEO

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths

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Facebook to begin counting viewable-only impressions for Pages’ organic reach next week

Channel: Social Media Marketing, Facebook, Facebook: Insights, Facebook: Pages, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, SEO BLOG, Social media marketing / Good To SEO

Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond last month’s News Feed algorithm change. Next week, Facebook will finally start to count organic reach impressions only when a Page post actually appears on a person’s screen, the company announced on Friday. The

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Facebook will (finally) shift to viewable-only organic reach counts for Pages next year

Channel: Social Media Marketing, Facebook, Facebook: Insights, Facebook: Pages, SEO BLOG, Social media marketing / Good To SEO

Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only include viewable impressions. But that adjustment has not been made yet. Facebook expects to institute the new methodology — which will only count organic reach when a Page’s post appeared on a

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Facebook will tell publishers, creators the top Pages that shared their videos

Channel: Social Media Marketing, Facebook, Facebook: Insights, Facebook: Pages, Facebook: Video, SEO BLOG, Social media marketing, video / Good To SEO

Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network. Facebook is rolling out a new tab to all Pages globally that will list the top five Pages that reshared the videos they posted to Facebook, the company announced on Wednesday. The five Pages

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