Facebook: Instant Articles

Facebook to replace Exclude Categories with new brand safety ad filters

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Instant Articles, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles and in-stream videos ads on Wednesday. The new filters — which include “Limited,” “Standard” and “Full” inventory options — will replace Facebook’s five exclusion categories: Debatable Social Issues, Mature, Tragedy and Conflict, Dating and Gambling. (In-stream video ads only had access to […]

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Facebook advertisers can now manage where Instant Article, in-stream video ads appear

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instant Articles, Facebook: Marketing, Facebook: Video, Social media marketing / Good To SEO

Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block publishers from their campaigns and continually update those exclusion lists based on where their ads run. Advertisers will be able to review the list of publishers monetizing content via Instant Articles and in-stream videos before running a campaign,

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Facebook & Instagram ads granted accreditation by the Media Rating Council

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Instant Articles, Facebook: Marketing, SEO BLOG, Social media marketing / Good To SEO

After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to ad impressions for both Facebook and Instagram’s desktop and mobile web sites, and mobile apps. “We recognized the

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Facebook now displaying related stories & share info for articles as part of ongoing News Feed test

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Instant Articles, Facebook: News Feed, SEO BLOG, Social media marketing / Good To SEO

Facebook is expanding a News Feed test it launched last year that aims to help users determine the integrity of news items posted on the platform. Originally, the test included an “i” button added to news headline links that, when clicked, displayed more information about the article and the publisher that ran it. Now, in

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Facebook gives more than 50 publishers access to ‘Breaking News’ label

Channel: Social Media Marketing, Facebook, Facebook: Instant Articles, Facebook: News Feed, SEO BLOG, Social media marketing / Good To SEO

Facebook is making another attempt to fine-tune the way its users consume news articles. Last November, the site gave a small group of local and national publishers the ability to include a “Breaking News” label on their stories. Starting today, Facebook is expanding its “Breaking News” label test run to more than 50 additional publishers

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Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not

Channel: Social Media Marketing, Display Advertising, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instant Articles, Facebook: Video, Programmatic Advertising & Media Buying, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear when buying that inventory from the social network. But those reports have not yet become widely available. Facebook has been gradually rolling out the pre-campaign placement lists

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Facebook refunds advertisers for mobile video ads played out of view

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instant Articles, Facebook: Mobile, Facebook: Video, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while

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Facebook details Instant Article subscription program as test launch nears

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Instant Articles, Facebook: Mobile, SEO BLOG, Social media marketing / Good To SEO

Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On Thursday, the company said that test will begin “over the next few weeks” and offered details, including how those subscriptions will work and which publishers have signed on to put their articles for

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Facebook plans to start testing Instant Article subscriptions as soon as October

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Instant Articles, SEO BLOG / Good To SEO

Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social

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