Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to get right. To start with, Facebook as a platform is designed to change. The more […]
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LoboStudioHamburg / Pixabay Facebook Adding 3D Photos to News Feed During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out. Most of these new features focus on the evolving AR capacity of the platform. However, there was one other feature that stood
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Chart of the day: Facebook Users’ Privacy Concerns In the wake of global data disasters, such as the Cambridge Analytica scandal, where an individual’s online privacy has fallen at risk of being misrepresented and misused for falsely priming political agenda – people have undoubtedly become wary of their personal details saved online. However, it’s interesting
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Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the world of paid media. Business are still witnessing the fruits of Facebook as a marketing
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How Can You Harness Facebook’s Tremendous Advertising Power? With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring out how to use the platform and its unique targeting features to get the best
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Chart of the Day: Use for benchmarking your ad clickthrough rates (Ecommerce focus) With the rapid adoption of smartphones by consumers, both Facebook and Google had to move fast to transition their desktop-based revenue model over to smartphone. This involved developing new ad placements for mobile which encouraged clickthrough to maintain their CPCs. This benchmarking report from
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Facebook is about to offer brands the chance to add an additional dimension to their online campaigns At F8 (Facebook’s annual developers conference) the social media titan announced its next iteration of Oculus Go. It is the company’s first standalone ….. The post Brands to provide richer AR experiences via Facebook’s portfolio of apps appeared
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Here are the 3 biggest takeaways from the conference, and exactly what they mean to us as marketers! Facebook’s F8 was an intense and amazing experience. The amount of development, innovation, and progress shown in just two days is only barely digestible. To ensure myself and my team were not caught up in all the
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It’s well reported that 2017 was Facebook’s hardest year to date so far Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. So much so in fact, that it has lost almost $100 billion in market value recently. So is that a signal that our advertising love affair
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After two days of appearing in front of Congress, Mark Zuckerberg’s Facebook platform largely avoided any negative repercussions, it grew! Last month, Facebook experienced the biggest “scandal” in the history of the company when it was revealed that tens of millions of users had their data improperly and illegally compromised in the interests of targeting
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