Facebook: Messenger

Facebook Messenger to get new lead gen templates, appointment booking

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Messenger, Mobile Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking interface that will integrate with calendar platforms. The new tools were launched during Facebook’s F8 Developers Conference that kicked-off on Tuesday. The lead gen templates are housed directly in Facebook’s Ads Manager platform. Businesses […]

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Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Messenger, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first quarter earnings call that, while Facebook and Instagram feed ads make up the bulk of Facebook’s ad business, Stories Ads are “an increasingly important growth opportunity.” Facebook announced it now has three million

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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: News Feed, Facebook: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a Custom Audience list uploaded by the advertiser. Now, users can also see when a Custom Audience list is uploaded and if the advertiser worked

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Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Legal, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all

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Marketers say they’ll adapt to a changing Facebook

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Interviews, Legal: Privacy, Social media marketing / Good To SEO

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want

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NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a New York Times report published on Friday. Sources told the New York Times that Facebook wants to, “Build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and

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Instagram CPCs, CPMs drop as click-throughs continue to climb

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Messenger, LinkedIn / Good To SEO

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR) was

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Here’s what Facebook says about ads and targeting on Portal

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Facebook: Video, Social media marketing, Social Media Marketing: Advertising / Good To SEO

As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers detailing how it will use data collected on the device and what ads they may see there. Essentially, it amounts to a kind of “don’t worry, trust us,” explainer. Much of it was a reiteration

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Facebook Messenger 4 will make it easier for users to connect with brands

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Messenger, Facebook: Mobile, Mobile Marketing, Social media marketing / Good To SEO

Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among the updates, the messaging app is reducing the current number of tabs from nine tabs down to only three: a Chats tab, People tab and Discover tab. Other new features will include the

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What marketers are saying about Facebook’s new Portal video chat devices

Channel: Social Media Marketing, Facebook, Facebook: Camera, Facebook: Messenger, Machine Learning & Artificial Intelligence / Good To SEO

Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to callers’ movements by automatically panning in and zooming out, and adjusting sound levels. The Portals

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