Facebook Messenger

Facebook’s 24 + 1 policy and how it’s impacting brands

Incorporating the latest Messenger updates will help you drive business success As a professional in the digital marketing space, you are probably aware of the restrictions on Messenger responses because of Facebook’s 24 + 1 policy. However, you can still take advantage of this narrow time frame, boost marketing efforts on the platform, and connect strategically with consumers. …

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A detailed guide to advertising on Facebook Messenger

Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted that the time spent on social media and messaging apps increased by a stunning 400%. …

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7 Slick Ways to Get a Hold of Your Leads Through Marketing

You’re writing content. You’ve perfected your SEO. You’ve covered all the usual marketing channels, but you still feel like you aren’t seeing the kind of growth you know your company is capable of. If you feel like you’re struggling to produce results, you’re not alone. Research shows that 76% of people think marketing has changed …

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How to Use Location-Based Mobile Marketing to Promote Your Restaurant or Bar

Location-based mobile marketing is a growing trend—and for owners of independent restaurants or bars, it can be a great way to reach your customers when they’re on the go (and hungry or thirsty). This year, 2.18 billion people are expected to use mobile phone messaging apps and that number is expected to grow to 2.48 …

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News roundup 8th March 2019

Millions are 5G-ready, Facebook disagrees with ACCC recommendations, YouTube will never be “100% safe” for brands, Facebook to improve messaging privacy and new interracial couple emojis announced This week’s news roundup sees concerns raised about privacy when 5G is rolled out, with the Information Commissioner’s Office raising concerns about personal data on a faster network. …

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Chatbots Have Taken Over Banking, So Now What?

For banks, the use of chatbots enters a new stage of customer engagement strategies in 2019. Key takeaways Since 2016, global banks have led a gold rush towards the implementation of automated chatbot technologies, spurred by changing consumer behavior and profit-margin expansion. Technologies powered by artificial intelligence require additional prudence due to the sensitive nature …

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