Facebook: Mobile

Facebook adds Stories, action buttons & more to redesigned mobile Pages

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Facebook: Mobile, Facebook: Pages, Social media marketing / Good To SEO

Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages. For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able […]

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Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Mobile, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. WhatsApp Business

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Facebook updates video ad metrics & adds Moat as measurement partner

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Mobile, Facebook: Video, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. Unrepeated watch time reported Based on feedback from advertisers, Facebook says it is changing the way its 3-second and 10-second video view counts are calculated. Before today,

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Facebook enables marketers to set up app event tracking without having to add code

Analytics, Channel: Social Media Marketing, Display Advertising, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Mobile, Social media marketing / Good To SEO

App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them set up app event tracking on things like app registrations and purchases without having to create code. “It simplifies the setup process by enabling marketers to add, modify and remove events with

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Facebook gives autoplay video ads in Messenger a go

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Messenger, Facebook: Mobile, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of expanding the availability of video ads to Messenger and we plan to roll this out gradually and thoughtfully. People on Messenger are our top priority and they will remain

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Attention + intensity: Tips for navigating the new age of media strategy

A-Post to Search Engine Land, Analytics, Analytics & Marketing Column, Channel: Content Marketing, Content & Writing, Content marketing, Facebook, Facebook: Advertising, Facebook: Mobile, Search Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, Statistics: Social Media, video / Good To SEO

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer

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Native will dominate display spending in 2018

Amazon, Channel: Display Advertising, Facebook, Facebook: Mobile, Mobile Marketing, native advertising, SEO BLOG, Statistics: Mobile Marketing, Statistics: Online Advertising, Statistics: Spend Projections / Good To SEO

According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this shift. Amazon is playing a major role in the growth of native ads outside of social media.

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Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Channel: Video, Facebook, Facebook: Mobile, Facebook: Video, SEO BLOG, Social media marketing, video / Good To SEO

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary of the livestreaming feature, Facebook released a number of stats around live broadcasts on the

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Facebook booting data brokers, simplifying privacy tools to bolster user confidence

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Mobile, Facebook: Privacy, Legal: Privacy, Mobile Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The company is simplifying its famously confusing privacy controls and ending its third party “Partner Categories” program, which allowed the importation of third party “offline” data for targeting. Facebook issued a short statement about the end of Partner

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BlackBerry sues Facebook, claims messaging apps infringe on multiple patents

Channel: Mobile Marketing, Facebook: Business Issues, Facebook: Messenger, Facebook: Mobile, Mobile Marketing, SEO BLOG / Good To SEO

BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various messaging tools, including WhatsApp, are using and infringing on BlackBerry’s intellectual property. Reportedly, the companies were involved in licensing discussions, which didn’t produce the desired outcome for BlackBerry. The suit states seven counts of infringement. The

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