Facebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize posts that ask people to like, share, comment on or otherwise engage with the post in order to boost its engagement metrics and trigger Facebook’s algorithm to rank it higher in people’s News […]
Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares Read More »
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds. Taken together,
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions Read More »
One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to communicate with them in different ways. And previously, there
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People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that Facebook was testing web-based VR within News Feed posts, on Friday the social network debuted examples of brands that have developed VR apps that people can interact with through Facebook’s standard site and mobile
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Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely so. Last week Facebook officially rolled out its Explore Feed for people to find posts from Pages they aren’t connected to. Now Facebook is testing whether to make that Pages-only feed the only
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Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development
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Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people to share 3D virtual objects from Spaces to their 2D news feeds, potentially raising people’s
How Facebook is connecting its 2D social network with the VR version Read More »
Facebook is getting more tactical in its war against spammy links invading people’s news feeds. After pinpointing individual spammy links, it is now going after individual users who post the most spammy links. Facebook has noticed that “a tiny group of people on Facebook” regularly and publicly post a lot of links to spammy pages, like
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