Facebook: Video

Facebook Showcase offers upfront ad buys against premium video content

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the …

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Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop

Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the 15-second in-stream ads to 40. It is also launching Watch globally on desktop and Facebook Lite. The company shared a long list of Watch announcements — from the original programs it is …

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Facebook missteps highlight what happens when you can’t trust platform metrics

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of a video view time. The following year, it acknowledged over-charging advertisers for clicks on link-based mobile video carousel ads. As recently as October, Facebook video ad counts made the news again when a …

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Facebook extends Watch Party to Pages and personal profiles, adds features

Facebook’s multi-user video feature Watch Party is now available to Pages and personal profiles. The offering — which lets multiple users watch and comment on the same video simultaneously — was initially launched in Groups only. Since it came out of beta in July, the company reports, the number of daily Watch Parties has grown …

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