November 7, 2017 Every day, we sit as specialists and sift through troves of data and contemplating scenarios of how we can move the needle in our clients’ accounts. Our job is to deliver the best service possible, and provide as much value from our services. But what do you do, when you have optimized […]
Why Digital Marketing Channel Expansion Is Key To PPC Success Read More »
To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people. Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities. As such, they’re a key element of marketing
Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research] Read More »
Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while
Facebook refunds advertisers for mobile video ads played out of view Read More »
Twin Design / Shutterstock.com Brands can easily run informal focus groups on Facebook now. On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook’s site and mobile apps. Facebook has been on something of a polling craze in the past month (and two
Facebook rolls out polls for Pages across desktop, mobile Read More »
What marketers need to know from Facebook’s Q3 2017 earnings report. Please visit Marketing Land for the full article. Source link
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown Read More »
What better way to display your brand’s human side to your customers than to showing the people behind your company? The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the
10 Facebook Live Tips: Before, During & After a Broadcast Read More »
If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to
E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip Read More »
Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only ad
Facebook opens Collection ad format to Dynamic Ads for Travel campaigns Read More »
Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will begin displaying all the ads that brands are currently running across the company’s properties on their Facebook Pages, the company announced on Friday. Next month, Facebook will add a “View Ads” tab to
Facebook will show all the ads a Page is running & archive US federal election ads Read More »
Facebook launched its classifieds Marketplace in October 2016 and has been building out content, categories and geographies since then. Yesterday the company announced major new third-party deals to bring more used car inventory into Marketplace. The company named partnerships with Edmunds, Cars.com, Auction123, CDK Global and SOCIALDEALER. In the Edmunds case alone, that represents 4,000 local car dealers and
Facebook third-party partnerships bring huge trove of used car listings to Marketplace Read More »
