Fashion

Four factors fuelling the growth of fast fashion retailers – Econsultancy

[ad_1] The fast fashion industry is big business – and it’s only getting bigger. According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour. Despite many retailers struggling on …

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Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

[ad_1] “Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger. “They don’t want to just aspire for your brand looking down the runway, they want to be part of the life of the brand. I …

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We’re Trying to Build the Amazon Prime of Rental, Says Rent the Runway CEO

[ad_1] “You will see the continuous expansion over the next year into many different categories,” says Rent the Runway CEO Jennifer Hyman. The company just raised additional funds at a $1 billion valuation. “Anything that you do not use every single day, we want to make it fiscally irresponsible for someone to not have a …

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Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO

[ad_1] Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar …

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Diesel’s new loyalty scheme makes everybody an influencer – Econsultancy

[ad_1] The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars …

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The Holly Effect: Why primetime TV stars are the new fashion influencers

[ad_1] People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing. Nicknamed ‘The Holly Effect’ by the press and PR industry, Willoughby’s influence on …

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