Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise.
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo.
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for.
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year..
After a yearlong rebrand endeavor, SurveyMonkey launched its “Power the Curious” campaign in mid-July — an effort aimed at.
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Next month, Allocadia’s VP of marketing, Sam Melnick, and GE Digital’s VP of marketing operations, Neenu Sharma, will take.
In 2014, after watching a number of companies with access to great technology still struggle to align their martech.
In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed.
Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as.