Features & Analysis

Why clients in-house and what agencies can (and can’t) do about it

Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday. To better understand …

Why clients in-house and what agencies can (and can’t) do about it Read More »

Ask the SMXperts: The latest in advanced technical SEO

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian Weiss, with an introduction from moderator Michelle Robbins. Michelle Robbins Technical SEO is the foundation …

Ask the SMXperts: The latest in advanced technical SEO Read More »

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO, …

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development Read More »

For Reduxio’s CMO, diversity is key to building a winning marketing organization

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers — undocumented immigrants protected under the DACA program …

For Reduxio’s CMO, diversity is key to building a winning marketing organization Read More »

More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to business leaders focusing on growth, the survey revealed that product improvement and technology were rising priorities among CEOs. “Almost twice as many CEOs are intent on building up in-house technology and digital capabilities …

More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority Read More »

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing

After a yearlong rebrand endeavor, SurveyMonkey launched its “Power the Curious” campaign in mid-July — an effort aimed at taking the survey-platform to a new level. “We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes people around a common mission,” says SurveyMonkey SVP of …

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing Read More »