Festival of Marketing

Five futuristic talks to catch at the Festival of Marketing 2018

We’re just two and a half weeks out from the Festival of Marketing 2018, and here in the Econsultancy office we’re eyeing up all the amazing talks on the agenda and wondering if it’s possible to somehow be in six different places at once. For my part, I’m a big fan of all things future-looking: […]

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Tails.com’s Kat Knocker: FMCG customers “want to be treated like individuals”

Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here). I caught up with Kat to ask a few questions and get our readers excited ahead of her Festival talk. Econsultancy: Many incumbent brands across FMCG are

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