Film

Brands from pharma to tech are betting big on documentaries to resonate with consumers – Econsultancy

For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them. Historically, branded documentaries have been short films distributed …

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6 Smart Tips for Successful Video Marketing

By Caroline Manning If you aren’t already using video to promote your business, it’s not too late to start. Follow this smart advice for adding video to your company’s overall marketing strategy. 1. Making a video for the sake of having a video is not a good strategy No matter what industry you’re in, you …

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