Forms & Landing Pages

4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts

If they aren’t already, forms should be a staple of your marketing strategy. While forms don’t get the same attention as other digital marketing methods, they can be extremely effective in improving your lead gen efforts, and helping you transform your inbound and outbound marketing strategy. But why are forms so important and effective? First …

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3 Creative Marketing Strategies from Joyride

Although having a large team to support our goals is the dream for many of us marketers, the reality is that it’s more common than we think to be part of a 1-2 person team charged with driving leads and revenue for our organization. This challenge has taught us to be resourceful, automate for efficiency …

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Rethink Marketing podcast: Sales Qualification Score

We recently published our customer success story on Joyride, a beverage manufacturer and distributor that has had some amazing results with Act-On’s marketing automation platform. In this Rethink Marketing podcast, Joyride’s Kat Krieger shares why Act-On has been a great fit for them and their customized sales qualification score. Joyride delivers cold brew coffee kegs and specialty office …

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3 Fundamental Factors Predicting Your Marketing Automation Success

This transcript has been edited for length. To get the full measure, listen to the podcast Predicting Your Marketing Automation Success Nathan Isaacs: Can you tell us more about the Fundamental Three. Phil Bosley: You have to have a good email frequency. You have to have the website be tracking website visitors on your website. …

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Increase Your Website Traffic with These Killer Marketing Hacks

Key takeaway. If you want to instantly drive higher engagement, more shares, and greater traffic to your website, maximize your impact by testing headlines that are focused on the impact to the reader. Drive Traffic through Guest Blog Posts A popular strategy for getting significant increases in website traffic is guest blogging. With this strategy, …

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Are You Making These 5 Critical Landing Page Mistakes?

Also, don’t forget to align your headline copy and your CTA verbiage. Whatever you promise to deliver in the compelling headline, make sure you reinforce it in the call to action. 4. Font Issues Ever wondered if font negatively impacts conversions? You can put that question to rest, because research shows that it does. For …

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