funnel

Lack of integration resulting in marketing funnel friction

Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion …

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Using a Strong Brand to Create Your Own Social Media Funnel

Using a Strong Brand to Create Your Own Social Media Funnel Do you want to monetize your influence without selling others’ products? Online influencers are often bombarded with requests to work with brands, with these collaborations nearly always taking the form of sponsored content on the influencers’ blogs and/or social media profiles. Sure, these types …

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4 Ways Marketing Automation Can Increase Productivity

4 Ways Marketing Automation Can Increase Productivity Marketing automation is essential for companies of all sizes. Polls have shown that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production of your marketing team by 900% or more. Here are some ways that …

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SG The Ultimate Guide to Drip Campaigns

The Ultimate Guide to Drip Campaigns

NOW UPDATED! This post was expanded for 2017 with new tactics for writing high converting drip campaigns. Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This …

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