future of marketing

Three trends shaping the future of customer engagement in marketing

What is the future of customer engagement? A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad. The best way to persuade customers to buy products was thought to be by proclaiming their greatness, […]

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Will Virtual Reality Be the next Big Thing?

Virtual Reality: The next Big Thing or Flash in the Pan? In some ways, virtual reality (VR) represents the promise of the future. It allows us to participate in a setting that isn’t actually present, but feels as if it could be. But in other ways, VR feels like a relic of the past. There’s

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