Gartner Hype Cycle

Influencer Marketing ROI: How To Make Your Results Really Improve

Do you get measurable Influencer Marketing ROI for your programs? Don’t worry–we can keep this lack of c-suite-worthy results between us. Even better–you’re not alone. Why:Because 4 out of 5 businesses that use influencer marketing can’t prove ROI!   In addition:Influencer marketing ROI is the biggest challenge they face. I’m not surprised and you shouldn’t …

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Marketing AI: What You Need To Know To Make Your Marketing Better

Can you define Marketing AI? Or, do you think Marketing AI is just another overhyped, technology buzzword? The AI Reality:You already use artificial intelligence everyday without realizing it! Without calling attention to the technology behind the services they deliver, Facebook, Google, Netflix, and Amazon have integrated elements of AI into their offerings. This includes: Personalization, …

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