Gary Illyes

Google RankBrain: Clearing up the myths and misconceptions

It’s been nearly 3½ years since Google first announced their usage of RankBrain (October 26th 2015, but it had started being rolled out early 2015, in multiple languages). In that time, there’s been little in the way of details coming from G about what it is or how it works. The result is that numerous …

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How to dominate Google News search in 2019

A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.  2019 will be a hard fight against fake news as fake news outlets are increasing with time. Along with some social media platforms, Google is also responsible …

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The last word on Fred from Google’s Gary Illyes

This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed.  Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change …

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The Marketer’s Guide to Identifying & Fixing Google Index Bloat

Google has rolled out a number of quality related updates recently – from Panda to Fred to Phantom, it’s clear that quality content and strong user engagement metrics are increasingly important components of ranking well in Google. While you may not need to recover from an explicit Google penalty, if a lot of your web …

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SG Google Search Console Won’t include Snippets Anytime Soon

Google Search Console Won’t Include Snippets Anytime Soon

Much to the dismay of publishers, Google is not currently working on a feature for publishers to obtain analytics about their featured snippets within the Google Search Console. So if you’ve been waiting for Google to share the data illustrating how your website is being used in featured snippets, you’ll have to keep waiting. Gary …

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