Gen Z

Can AI Help Brands Effectively Market to the Skeptical Gen Z?

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Artificial intelligence (AI) has become more than just a tool for powering robots. It’s now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that’s growing exponentially. Can AI be what can help […]

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4 Things Every Business Must Know About Generation Z

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Move over, millennials: Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up one-fourth of the U.S. population, or nearly 73 million people. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all U.S. consumers. Are you ready to market to these important customers?

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Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research

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Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for

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Gen Z concept

7 Things Employers Must Know About Generation Z

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Remember Generation X? They never got as much attention as the baby boomers—and now, the same thing may be happening to Generation Z, the generation behind the millennials. With Generation Z starting to enter the work force, however, it’s important for small business owners to know how to manage this demographic. Generational expert David Stillman

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How to Respond to Gen-Z Entering the Workforce

Company Culture, Gen Z, SEO BLOG, Staffing & HR, workforce diversity /

Generations are often grouped as a result of certain defining criteria. Generation Z, or the otherwise termed iGen, represent a group of people currently entering the workforce, succeeding the millennials. This new generation is characterized by its aggressive competitiveness and independence, among many other traits employers need to be aware of. This generation has been

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