General Data Protection Regulation

Ways GDPR Will Transform the Digital Marketing Industry [Infographic]

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The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations process personal data of their customers. Compared to the previous data protection […]

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Tapping into the New WordPress Core Privacy Hooks to Ensure GDPR Compliance

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With all the hullabaloo around the General Data Protection Regulation (GDPR), we are seeing several custom GDPR frameworks being built for WordPress, each of which has its own strengths. However, with the release of version 4.9.6, there are now powerful new tools built right into the core of WordPress to handle GDPR compliance that nobody

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Updated Forms, Improved Subscriber Management, and More

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Read this post in French, German, Spanish, and Dutch. As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that we’re prepared for—and compliant with—data privacy laws like the GDPR. A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been

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The Email Marketer’s 4-Step Guide to GDPR Compliance

clickwrap, consumer data, Customer, data collection, Email Marketing, EU citizens, European Union, gdpr, GDPR compliance, General Data Protection Regulation, marketers, Marketing Strategies, newsletter subscription, opt-in form, privacy policy, re-permissioning, SEO BLOG, terms and conditions /

Email marketing is a tried-and-true strategy for increasing conversions, and with a $38 return on investment for every dollar spent, it’s no wonder that this strategy holds fast as a mainstay component of any good marketing plan. However, successful email marketing campaigns are built on contact lists and consumer data – increasingly regulated commodities to acquire.

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What You Need to Know About the General Data Protection Regulation GDPR 351x200

What You Need to Know About the General Data Protection Regulation (GDPR)

Deliverability, Email Marketing, EU/UK, gdpr, General Data Protection Regulation, SEO BLOG /

A little background on the Charter of Fundamental Rights of the EU Initially proclaimed at the Nice European Council in 2000, The Charter of Fundamental Rights of the European Union had no binding legal effect. But, on December 1, 2009, with entry into force of the Treaty of Lisbon, the Charter became legally binding on

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