General Data Protection Regulation

Ways GDPR Will Transform the Digital Marketing Industry [Infographic]

The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations process personal data of their customers. Compared to the previous data protection …

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Tapping into the New WordPress Core Privacy Hooks to Ensure GDPR Compliance

With all the hullabaloo around the General Data Protection Regulation (GDPR), we are seeing several custom GDPR frameworks being built for WordPress, each of which has its own strengths. However, with the release of version 4.9.6, there are now powerful new tools built right into the core of WordPress to handle GDPR compliance that nobody …

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Updated Forms, Improved Subscriber Management, and More

Read this post in French, German, Spanish, and Dutch. As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that we’re prepared for—and compliant with—data privacy laws like the GDPR. A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been …

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The Email Marketer’s 4-Step Guide to GDPR Compliance

Email marketing is a tried-and-true strategy for increasing conversions, and with a $38 return on investment for every dollar spent, it’s no wonder that this strategy holds fast as a mainstay component of any good marketing plan. However, successful email marketing campaigns are built on contact lists and consumer data – increasingly regulated commodities to acquire. …

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What GDPR Means for Your Business

Individuals’ Rights Under GDPR Nathan: What are the individuals’ rights in all this? David: Yeah, that’s a great question. Because under the GDPR, the individual has the right to be informed, to be told, ‘I got your information from here, and this is what I’m going to do with it, and this is what I’m …

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Countdown to GDPR ― Are You Ready?

What size does an organization need to be to require a mandatory DPO? If you have more than 250 employees you’re required to have a Data Protection Officer (DPO) on your staff. Does GDPR itself apply to all sizes of organizations, or is there also a minimum size? GDPR applies to any company that markets …

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