General Management

General Management – Marketing Smarts Podcast: Have You Killed an Innovation Today? : Marketing Podcast

[ad_1] Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! It’s not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking—and kill innovation. A few years back, I …

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General Management – Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast] : Marketing Podcast

[ad_1] People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you …

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Customer Behavior – Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast] : Marketing Podcast

[ad_1] Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “During major life changes, our habits are up for grabs,” Charles Duhigg told me during this week’s episode of Marketing Smarts. (If you’d like to just go ahead and listen to the episode, skip to the bottom!) One such …

Customer Behavior – Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Social Media – The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast] : Marketing Podcast

[ad_1] Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For several years now I’ve heard the term “social business” bandied about; and, to be honest, I never really thought about what the phrase meant. If I had been pressed, I would have said that “social businesses” are businesses …

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General Management – No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast] : Marketing Podcast

[ad_1] Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many of us, I’ve led brainstorming sessions and adhered to the traditional “rules” of brainstorming: “Don’t criticize anyone’s ideas” and “Get as many ideas up there as possible and worry about quality later.” The problem is that although …

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Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast] : Marketing Podcast

[ad_1] Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Shifting one’s focus from getting to giving—and when we say ‘giving’, we mean constantly and consistently providing value to others—is not only a nice way to live life, it’s a very financially profitable way as well.” That, in the …

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