Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They …

Search Marketers Should Reframe Around Precision Marketing Read More »