GlobalWebIndex

Audience Media Consumption Data: How To Improve Your Marketing

Activate Research, audio, eMarketer, GlobalWebIndex, Market Research Insights, Media, Nielsen, Salesforce, Smartphone, Statista, Tablet, video, Zenith Media / Good To SEO

Need to attract your target audience’s attention? Who doesn’t? The challenge: In today’s content saturated environment, Media options and devices have shifted consumer media consumption behavior. So, how do you succeed? By understanding how your audience consumes media now. This includes their: Media habits Device usage Content format preferences Time of day or activities related to consumption Willingness to […]

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2018 Social Media Use Has Changed: What You Need To Do [Research]

Is your business’s approach to social media still focused on driving attention, traffic and leads? How’s that working for you? While marketers continue spending budget and time on social media content and promotions, their activities aren’t aligned with how people use social networks. In 2018 you need to be present on social media to communicate