Goal setting and evaluation

Forget focus groups: Unlock these 4 insights from rapid testing

While focus groups often reinforce assumptions, rapid testing is able to illustrate whether any assumptions about a product, audience, and go-to-market strategy are accurate. It’s time to face the facts: focus groups aren’t cutting it anymore. These relics date back to 1937 when Princeton University researchers investigated what sort of messaging sent over radio airwaves …

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5 must-haves in a digital product roadmap

You need a product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you there.’ When it comes to digital product planning, unless you want to risk wandering aimlessly, you’ll …

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Which CX metrics to add to your marketing KPIs

Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re winning the marketing game. When they’re trending downwards, you’re on the losing team (at least …

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#MarketingMinds Interview with Shane Hebzynski from 3 Cats Labs

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Shane Hebzynski My name is Shane Hebzynski and I’m transitioning from being a General Manager for Bangkok-based X2 Global Media into my own marketing business that is based out of Singapore. LinkedIn | …

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